Tourism 101
Jul 23, 2018 11:30 AM
Jim Hagen, SD Secretary of Tourism
Tourism 101

One out of every nine jobs in South Dakota is in the tourism industry.  Tourism has a $2.6 billion impact on South Dakota’s GDP.  Tourism raises more than $291 million in state and local tax revenue. Secretary Hagen will share:

  • Tourism’s key target markets and audiences and why they are selected
  • Tourism’s growth and economic impact on South Dakota
  • The future of tourism in the Mount Rushmore State


Speaker Bio:  Jim Hagen was appointed by Governor Dennis Daugaard to serve as South Dakota’s Secretary of Tourism in 2011.  He has a passion for seeing the tourism industry in South Dakota grow to new heights. 

In March 2014, Secretary Hagen was appointed to the 32-member National Travel and Tourism Advisory Board (TTAB) by U.S. Secretary of Commerce Penny Pritzker.  The board is charged with advising the United States Secretary of Commerce on travel and tourism issues affecting our country.  In March 2016, he was reappointed by Secretary Pritzker to another two year term on the TTAB.  He also serves on the Executive Board of the U.S. Travel Association and chairs the Membership Governance Committee.  In January 2017, he was elected Chairman of the National Council of State Tourism Directors.

Secretary Hagen was honored as the National State Tourism Director of the Year in August 2014 by his peers in the National Council of State Tourism Directors and by the U.S. Travel Association.  Under his leadership, and in close partnership with the tourism industry in South Dakota, the state has set new economic impact records every year over the past seven years, including all-time spending and visitation records.  During his tenure as Secretary, the Department of Tourism has been the recipient of numerous regional and national marketing and public relations awards.

Before becoming the Secretary of Tourism, Jim served four and a half years as the National Fundraising Campaign Director and Public Relations Director for the Crazy Horse Memorial Foundation.  From 2004-2006, he served as South Dakota’s Secretary of Tourism and State Development.  In this role, he oversaw the Offices of Tourism, Economic Development, the South Dakota Arts Council, the South Dakota State Historical Society, the South Dakota Housing Authority and State-Tribal Relations.  From 1995-2002, he served as Chief of Staff and Special Advisor to Governor Bill Janklow.

Jim grew up in the northeast corner of the Mount Rushmore State.  He is a graduate of Aberdeen Central High School and the University of Southern California.